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The Lead With Jake Tapper

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Benghazi 15, Boston 12, Cia 11, U.s. 10, Us 10, Egypt 6, Irs 5, Angie 5, Cairo 4, Jake Tapper 4, Obama Administration 3, America 3, Chevrolet Impala 2, Geico 2, The Cia 2, Dr. Jo Shapiro 2, Kirsten Gillibrand 2, Boehner 2, Garcia 2, Dr. Shapiro 2,
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  CNN    The Lead With Jake Tapper    News/Business. Headlines from around the globe span  
   politics, finance, sports and popular culture. New.  

    May 15, 2013
    1:00 - 2:01pm PDT  

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that's it for me live here in phoenix, arizona. but "the lead" with jake tapper is coming up next. thanks for watching. remember that kids book, alexander and the terrible horrible no good very bad day? i bet president obama does. he's having a week like that. i'm jake tapper and this is "the lead." the national lead. facing the firing squad. attorney general eric holder going before the republican controlled house judiciary committee and on the defensive over the many scandals swirling around the administration. the world lead. two years after the revolution in egypt, a plot to blow up western embassies there by a militant group with suspected links to al qaeda. the egyptian media reporting the u.s. embassy among the targets. thankfully it all unraveled. we'll tell you how.
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the national lead. for so many of our s from the enemy on the battle field but from their own brothers in arms. senator gillibrand joins us to speak out about the military's sexual assault epidemic which is taking on ironic if not epic proportions. welcome to "the lead." now the national lead. you know the slow motion crash tests they show in car commercials sometimes? it's kind of what it has been like watching the obama administration this week and it is only wednesday. president obama began the day with a tribute to slain police officers sitting next to his attorney general eric holder. later, holder took another seat before the house judiciary committee. republicans had their choice of scandals to pick from in their questioning and went after him on benghazi, the irs targeting conservatives, the justice department subpoena of journalists' phone records among a host of issues. both republicans and democrats alike wanted answers about those subpoenaed phone records. >> who authorized the subpoenas
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for the ap? >> why was such a broad scope approved? >> the actions of the department have, in fact, impaired the first amendment. >> was it in writing? was it orally? did you alert the white house? >> the ap investigation involved leaks about a cia operation that foiled a bomb plot. holder says he recused himself because he had been interviewed by the fbi about leaks. he deflected questions about the record seizure any way that he could. >> i was not the person who was involved in that decision. i was recused in that matter. i am not familiar with the reasons why. i'm simply not a part of the case. i don't know. i don't know. >> they must teach that technique in attorney general school. at first holder wouldn't even say that his deputy attorney general james cole issued the subpoena for the ap records
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before eventually confirming it under questioning. across town white house press secretary jay carney had some bobbing and weaving of his own to do over many of the exact same issues. carney says the white house is asking senator chuck schumer, democrat of new york, to reintroduce a media shield law that could have protected the associated press. >> the president's support for this kind of media shield law is well documented. it is long standing. and he does believe that it is appropriate to resubmit that legislation and to try to convert it into law at this time. >> of course, the obama administration is a big reason that media shield law was sheffieshell everybodied in the first place. schumer even said so. we haven't even gotten to the latest on the irs scandal yet. every single republican in the senate today sent a letter to the white house demanding full cooperation with the
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congressional investigation into how and why the irs targeted conservatives. i want to bring in cnn political contributor paul begala also a democratic strategist. paul, do you think the white house has any idea how bad things are right now? how it's not just something that's going to disappear? >> oh, yeah. they read the papers and read the wires and the internet. i'm quite sure they know they're in a bit of a storm. i think it's a good thing that, for example, the attorney general was up there testifying. now, unsatisfactory answers because he was recused from it. what i want to see is the deputy attorney general or whoever approved the subpoenas testifying. what i want to see is a legitimate inquiry into this irs thing. what i want to see and expect to see is the white house advocating that. put this all out. no fair minded person believes the president of the united states was directing low level employees of the irs in cincinnati to target conservatives. right? so don't act like it. don't be defensive. put it all out there. answer all the questions. >> that's the basic plot when it
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comes to crisis communication. >> right. >> let's talk about benghazi for a second. >> right. >> yesterday i broke -- i got an e-mail, ben rhodes e-mail, and i think it is obvious that the white house is going to have to release the e-mails to talk about the talking points. it's just going to have to happen. why didn't they do it after the election? i understand why they clammed up before the election. they're paranoid, political, they want to get re-elected. but november, december, shouldn't they have done a document of that? >> the sure answer is yes. but i don't know what's in there and you don't know. the most important thing for the president to do is protect national security. you don't want to do anything that compromises the sources -- >> redact the national security stuff. >> it is a good rule that anything you give to the hill at least half of whom of are your political adversaries is going to end up in the press anyway. >> they let the hill see it in december. why not go to one of their favorite reporters then or just the whole white house press corps and give them anything?
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>> anything you give to the hill is certain to wind up in the press. sometimes it looks like in this case you set the record straight, it looks like the first reporter who got this got it from a source who kind of had an ax to grind and misled that reporter. >> why not do that? >> they should. >> what are you going to recommend? you're going to the white house tomorrow to meet with the chief of staff. >> this is a long standing -- it's not about these scandals. >> i get it. >> should i be asked about it, yeah. i'd say what i'm telling you is you have to get out ahead of these things. you have to put everything out. there is another side of it, though. you cannot be too dismissive. you have to honor even if you think the motive is political. this is the legitimate role of congress to look into four diplomats being murdered in benghazi. that is a legitimate inquiry. this irs thing is very legitimate as an inquiry. so is the question of when we should subpoena journalists which should be almost never. this is legitimate. it is not like when i worked for bill clinton and right wing republicans were inspecting his christmas card list. you can't be obsessive either. he has a job to do.
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today he was honoring those slain law enforcement officers. i'm glad you showed that tape. i hope everybody else does. he still has to do his job. it's that balance between being obsessive and wallowing in it and on the other hand not being too dismissive. that's what we'll watch and see. >> thank you so much. cnn contributor. the benghazi scandal may not be as fresh as the irs and phone records seizures but rest assured the republicans haven't forgotten about it. to really understand the push and pull over the bungled talking points in the wake of the attack you have to understand the nature of the mission in benghazi. officially, the building, the presence of the u.s. there, was a diplomatic one. it is under the purview of the state department. but in practice, and this is what so few people have focused on, it was mostly like -- it was mostly a clandestine presence operated by the cia. was the u.s. presence in benghazi, libya largely diplomatic as the white house and others have described it? >> the diplomatic facility in
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benghazi would be closed until further notice. >> reporter: scratch beneath the surface and the answer seems fairly obvious. about 30 people were evacuated from benghazi the morning after the attack and more than 20 of them were cia employees. clearly, the larger mission in benghazi was covert. the cia had two objectives in libya. countering the terrorist threat that emerged as extremists poured into the unstable country, and helping to secure the flood of weapons after the fall of gadhafi. weapons that could have easily been funneled to terrorists. >> good morning, everybody. how are you? >> reporter: the state department was the public face of the weapons collection program. >> we had a concerted effort to try to track down and find and recover as many man pads and other very dangerous weapons as possible. >> reporter: but the cia's role during and after the attacks at the diplomatic post and the cia
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annex in benghazi have so far escaped much scrutiny. the focus has instead been on the failure of the state department to heed growing signs of the militant threat in the country and ensure adequate security and on the political debate over why the white house seemed to downplay what was a terrorist attack in the weeks before the presidential election. but republican congressman frank wolf says the public needs to know more about the cia's role. >> there are questions that must be asked of the cia and this must be done in a public way. >> reporter: sources at the state department say this context explains why there was so much debate over those talking points. essentially, they say, the state department felt it was being blamed for bungling what it saw as a largely cia operation in benghazi. current and former u.s. government officials tell cnn that then cia director david petraeus and others in the cia initially assessed the attack to
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have been related to protests against an antimuslim film and, officials say, petraeus may have been reluctant to conclude it was a planned terrorist attack, because that would have been acknowledging an intelligence failure. frank wolf says he and his office are getting calls from cia officials, who want to talk. >> if you're 50 years old and have two kids in college and a mortgage, you're not going to give your career up by coming in so you also need subpoena power. let people come forward, subpoena them to give them the protection so they can't be far. >> after the attack the cia was reluctant to acknowledge that the two navy seals, former navy seals killed at the annex in benghazi, tyrone woods and glen darty, worked for the cia. that is not always how it's done. with high profile attacks leading to cia deaths as with the attack on the cia boast in afghanistan in december, 2009, in which seven cia officials were killed, sometimes the cia publicly acknowledges and honors cia officials killed but that
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did not happen in this case. then cia director david patraeus did not attend the funerals of woods and doherty. obviously cia officers feel it imperative to keep their work in the shadows but that in this case may also keep some of the answers about benghazi in the dark as well. coming up, not a great week for the president but while the scandals swirl there is a little teenie bit of good news getting ground out, the deficit problem may be slowing -- not disappearing -- slowing. breaking news out of the arab world. an al qaeda backed suicide attack is foiled in egypt. the reported target? western embassies. we'll have an update when "the we'll have an update when "the lead" continues. b positive?? have you eaten today? i had some lebanese food for lunch. i love the lebanese. i... i'm not sure. enough of the formalities... lets get started shall we? jimmy how happy are folks who save hundreds of dollars
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with so much competition, finding the right job is never easy. but with the nation's largest alumni network, including those in key hiring positions, university of phoenix can help connect you to a world of opportunity. we have some breaking news. in our world lead we're following breaking news on the arrests of members of an al qaeda linked militant cell according to a report by
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egyptian state media. that cell was plotting a possible attack on both the u.s. and french embassies in egypt. cnn has not been able to independently confirm the reported targets. we do know that over the weekend egypt's interior minister announced the arrests of three militants allegedly plotting to attack a western embassey and other targets. both the u.s. embassy and a spokesman for egypt's interior ministry have refused to comment on specific targets. let's get more now from cnn national security analyst peter bergen. thanks for joining us. if an al qaeda-linked militant was to target a u.s. embassy in egypt how concerned should the state department and americans in general be about all u.s. embassies in the middle east being targeted? >> the state department has issued a new advisory about travel to egypt and mentioned that someone was stabbed outside the embassey on may 9th.
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clearly they are concerned. what i would say is a little interesting about this case is that al qaeda or groups like it traditionally haven't really been operating in cairo very much. we've seen a lot of activity in the sinai in attacking tourist destinations. there was an attack on a central market in cairo in 2005 frequented by western tourists but in general al qaeda or groups like it haven't been attacking in cairo, itself, in any kind of consistent way over the past decade. and there are some reasons for that. >> including mubarak being fairly oppressive. >> well, and also these groups really lost -- in the mid '90s they conducted almost an insurgency against the egyptian government. more than a thousand people were killed. you may recall the massacre in 1997. >> sure. >> where 56 tourists were stabbed to death. basically any popular appeal these groups had basically disappeared and these groups did a peace agreement with the egyptian government which was the mubarak government. many of those guys are in jail
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or were in jail. there is kind of a sound history for this not being very consistent in cairo. that said of course al qaeda is led by an egyptian. >> al zawari. >> yeah. >> what should we read into this attempted attack? is it comforting to know the egyptians are on the case? is al qaeda gaining strength in the region? what do you think? >> well, you know, i mean, in all of these countries that experienced the arab spring there is a lot of chaos. as you indicated, you know, they were run by repressive governments that had a pretty good handle on these groups so i think it is comforting this was discovered in time. but i don't think it is going to be the last time we see the u.s. embassey targeted in a major arab capital like this. >> all right. peter bergen, thank you so much. coming up next, too often victims are forgotten but we aren't going to let that happen. one month after the boston marathon terror attacks we have an update on those who suffered some of the worst injuries.
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plus, one senator is so disgusted by sexual assaults in the military that she is taking matters into her own hands, but does her latest bill go far enough? streets. which shirt feels more expensive? that one's softer. it's the same t-shirt. really? but this one was washed in downy. why spend a lot of money when you can just use downy? [ woman ] downy's putting our money where our soft is. try downy softness. ♪ fly me to the moon ♪ let me play among the stars ♪ and let me see what spring is like ♪ ♪ on jupiter and mars ♪ in other words [ male announcer ] the classic is back.
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in more national news it's been one month since two explosions turned a time honored tradition into a grim reminder of how vulnerable we all are to an act of terrorism. the bombs went off within seconds of each other near the finish line of the boston marathon. the senseless tragedy claimed the lives of 8-year-old martin richard, krystle campbell and
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lingzi lu and in the aftermath officer sean collier killed in the man hunt for the boston suspects. 275 people were hurt at the attack but today we learned only six remained hospitalized. for the survivors the pain in many ways remains raw. but there are encouraging signs that the city is on the path to healing. >> i'm a new man for sure and i don't sweat the little things anymore like i used to. >> in fact, for jared cloury the little things like a little hop are now a blessing. >> i am so blessed to be here. one month. if you seen my legs a month ago. >> reporter: the 35-year-old carpenter was one of hundreds injured in the boston marathon attacks one month ago today. but he says he was fortunate. >> three of my friends have no legs. >> reporter: many of the victims who lost limbs at the marathon are pushing toward a new kind of finish line. >> once it happened, you just have to move forward because that's what it is. there is no way or reason to
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look back and say why did this happen or just focus on the negative. >> roseann's injuries led to one amputation below the knee. but as she returned home this week, she vowed not to let it slow her down. >> i used to run. i'm hoping at some point through the prosthetic process i'll get back to running at some point. >> reporter: after a long, grueling month, many of the wounded are getting back on their feet. >> i'm a much better person. it's taught me a lot about myself. >> reporter: triathlete nicole gross had been cheering her mom at the marathon when the bombs went off. >> it was just a day of positive and well wishes for her and unfortunately had a traumatic ending to it. >> several surgeries later gross is now in rehab working hard toward recovery. that's a challenge brothers paul and jp in orderen know well. >> i'm ready to move on. i feel like myself is just a different normal. >> reporter: each lost a leg in the attacks and each is healing
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each day together. >> i'm just one in front of the other, just going forward. that's it. that's how i want to believe that it's going to happen. >> reporter: in boston, healing is a team effort. heather abbott need'd hand getting to the mound but proudly threw out the first pitch. and remember jeff bowman? check him out now. smiling broadly at the bruins game earlier this month. their bodies may be battered, but one month after the attacks that changed their lives, their spirits remain boston strong. and do you remember that touching cover of "boston" magazine after the bombings that showed dozens of running shoes in the shape of a heart? well, we've learned more than 5,000 posters made with the same design have been sold raising more than 75,000 dollars for one fund boston. and the shoes you see in the photo have been donated to
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boston's homeless. if at first you don't succeed, try and try and try 37 times again. that's the game plan for house republicans who are still trying to kill obama care after three dozen failed attempts. anna, trying to kill obama care for the 37th time exercise in futility or gaining traction? >> you know, jake, there is a fine line between doing it over and overdoing it. i think my folk have to be very careful of not doing the latter. >> that is ahead when "the lead" continues with our political panel. nom, nom, nom. ♪ the one and only, cheerios help the gulf recover, andnt to learn from what happenedg goals: so we could be a better, safer energy company. i've been with bp for 24 years. i was part of the team that helped deliver
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not going to be a good enough response to the irs scandal for some republicans. they want to see someone go to jail for it. and the money lead. is six seconds enough time to sell you something? big name brands think so. they're using twitter's newest toy, vine, to catch your increasingly fragmented attention. welcome back to "the lead." in other national news it was bad enough that it happened once but now it has happened twice in two weeks. a military member in charge of preventing sexual assault is being investigated for the stuff he is supposed to be preventing. an army sergeant at fort hood is being investigated for alleged sexual assault and abusive sexual contact. the defense department recently released some stunning numbers from an anonymous survey of active duty troops. last year 6% of active-duty women and 1% of active-duty men said they received unwanted sexual contact.
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that's 26,000 cases and that's a problem. joining me now is senator kirsten gillibrand of new york who is introducing legislation tomorrow that would change how the military moves forward with sexual assault prosecutions. senator, thanks for joining us. >> pleasure to be on, jake. >> we have another case here, the second case in two weeks of a military officer in charge of preventing sexual assaults being investigated for sexual misconduct. you have said that calling this disturbing would be a gross under statement. so don't under state it. how would you describe it? >> it's an enormous problem. it is outrageous, to be honest, that men who are being charged with preventing sexual assault to running these prevention programs, teaching men and women who are serving in the military, are actually committing the same offense or alleged to have committed the same offense. it's disgraceful. we have to do much better by the men and women who serve in our military. we have the greatest military in the world. we have men and women who will
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sacrifice everything. we should not be asking them to endure this kind of treatment. >> senator, you've held hearings, you're introducing a bill which we'll talk about in a second, but this isn't a new problem. senators before you took on the tail hook sexual scandal in the early '90s. has anything changed in military culture? >> i don't believe it has changed. this is nothing new. and that's what makes it even that much more urgent that we have to do something now. we continue to see this problem arising time and time again and we need accountability. these victims deserve justice. we need to have transparency in the process and that's what my bill is going to do. it's going to change the way these cases are reported. it's going to change who decides whether they go to trial or not. so that a victim has hope that he or she can see justice in their cases. >> so your bill would remove the person looking into the allegation from the chain of command. that's how it's done. >> correct. >> with other investigations especially those involving when somebody, when a soldier is
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killed. but your bill still would keep these decisions within the realm of the military. >> correct. >> what do you say to people who say, you know, these cases should be prosecuted in civil court away from the military court? >> i actually think the prosecutors have been doing a strong job in terms of cases that are reported, doing the investigations, bringing them to trial, and having convictions. where the real challenge in the system seems to be is the reporting. what the victims tell us, they tell us time and time again in their testimony, in my subcommittee, on films like the invisible war, and when we just talk to them informally, they tell us they don't report because they are afraid of retaliation, being marginalized, having their careers end or being blamed. what we have to do is create a different dynamic so they feel more comfortable reporting. >> you mentioned the invisible war. that's the academy award nominated documentary about this horrible phenomenon in the military. back in february i spoke with one of the women featured in
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that film. she served in the coast guard. she was raped by a supervisor. she was profiled in the film. i want to play for you how she described the experience to me. >> after the experience, my trauma was horrible. it was almost even more traumatizing than the rape, itself. i was -- i pretty much was not a ship mate anymore. i became -- i became the bad person. it wasn't the predator that was, you know, who to go after. i became -- i was attacked. i became the target. >> she became the target, she says. >> yes. >> so this is not just an issue of how these cases are prosecuted, how they're investigated. they're also about how these women are treated by the units afterwards. how can we make it up to people like kori who ended up leaving the service because of what happened and whose medical bills were denied by the va? how can we make sure there is justice for them not just in the
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justice system? >> well, you know, her testimony is so powerful and profound. that's exactly what's driving our legislation. what the victims have said is that, you know, they might be able to survive the rape or the assault but what they have a difficult time doing is surviving how they are treated after they report it. and that's what has to change. that's why we have to change how it's reported and who makes those decisions. >> all right. senator kirsten gillibrand, thank you so much. >> thank you. coming up on "the lead" who is going to jail? that's what the speaker of the house john boehner wants to know. will the irs scandal really get that far? our politics lead is next. and six seconds to make a sale. that's the idea behind the new ads on vine. is this the future of advertising in the age of the short attention span? that's next. onions and peppers baked in a ketchup glaze with savory gravy and mashed russet potatoes. what makes stouffer's meatloaf best of all? that moment you enjoy it at home. stouffer's. made with care, for you or your family.
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welcome back to "the lead." now the politics lead. no heads have yet rolled but the calls for blood are getting louder and louder. >> the irs has admitted to targeting conservatives even if the white house continues to be stuck on the word "if." now, my question isn't about who is going to resign. my question is, who is going to jail over this scandal? >> who is going to jail over this scandal. speaker john boehner wants to know. what has to happen to clean up the mess at the irs and who is ultimately responsible before we start hauling anybody away? let's bring in our political panel. david drucker is senior editor of roll call magazine,
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democratic strategist and former hillary clinton presidential campaign staffer tracy seppel and cnn contributor and republican strategist anna navarro. the irs staffers' jobs aren't just on the line. the justice department is opening a criminal investigation into this. tracy, the white house says they were unaware of all this. president obama is right now meeting with treasury department officials. he has given this to jack lowe the treasury department secretary and said you handle this. make sure we handle this right. how can he distance himself in a way that is believable? people don't seem -- even jon stewart was turning on the president saying oh, he learns everything from the news. how would you recommend it? >> i can't let that video clip go that you just showed of speaker boehner because his comments right there showed what shouldn't happen and what shouldn't happen is that kind of over reaching, inappropriate, hyperbolic language. what should happen and is happening both at the white house and hopefully among a bipartisan congress is that there's an investigation being
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facilitated and supported. no hyperbole, no over reaching, no his terics but a careful and facilitate if investigation with bipartisan support. >> is it over reaching by speaker boehner to talk about i want to know who is going to jail? >> i think it is an expression of frustration, frankly. we've seen scandal after scandal and little consequence for it. we've had four americans dead in benghazi. we've seen little consequence. we have this now. we are tired i think of people going on tv and saying the buck stops with me. i am the responsible one. hold me accountable. and then nothing happens. so i think that's what you're hearing from them. i also think there shouldhyster house and frankly president obama should be very upset if in fact the white house knew since april 22nd and he learned it from the news. that is either unbelievable or unbelievably incompetent by the white house staff that's keeping obama on what, the top of mount olympus listening to harp music while all types of things are going down with a mere mortal.
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that is unacceptable. >> nice image. i appreciate that. david, we know that the white house counsel's office was advised by the department of treasury inspector general that prepared this report on the irs that this report was coming out. we are still told by the white house that the counsel did not tell that to president obama. how are democrats handling this on capitol hill? obviously republicans are outraged. i haven't heard a lot of democrats coming to the president's defense or saying that the president is doing a good job handling this. >> jake, this is the first time we've seen i think since the president has been in office where congressional democrats have joined with republicans in criticizing the administration and promising to try and get to the bottom of something. it's typical for your party if your party is in the white house you don't want to cause that guy a problem and that's just the way things go. in washington a lot of politics is situational. a lot of ethics is situational. but you saw with max baucus and more importantly to me harry reid the senate majority saying,
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i support max baucus in trying to get to the bottom of this. that's when i knew that the dynamic in trying to figure out what happened with the irs is going to be a lot different than benghazi and a lot different than other things that house republicans have tried to get into. i think what's important for the president, and we've seen in the past, presidents when you have a scandal or a potential scandal like to pretend they didn't know something. that is how they can distance themselves from in any way approving of what happened. >> right. >> but then you look as though you don't have control over your administration and that you're an incompetent manager. if i was the president what i would do is be very involved and when it comes to the irs investigation be involved, want to get to the bottom of that. make sure the american people know that. and in a sense take ownership over a problem that is under his purview ultimately because it is the executive branch. >> let's talk about where this irs controversy scandal is going now because i've heard a lot of republicans this week say this has huge ramifications for obama care, for the health care bill, because the irs will be playing
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a role when it comes to the tax that individuals will have to pay if they do not get health insurance and the administration is going to face right now the congress is preparing to vote again after three dozen, more than three dozen failed attempts to repeal obama care. you've already said you think this might be a little bit of an overreach. do you think that this irs scandal has impact, will have impact on obama care? >> yes. i do. i think, look. all of us can identify with this irs scandal and i think it's why it's having such repercussions and crossing the line. there are two things you can't avoid in life. death or taxes. all of us have some certain mistrust. i think nobody likes signing that check over to the irs and so you have a certain mistrust for that agency already. and to see what that -- what's happening is very concerning for all americans. look, there but for the grace of god go i. this could be one day on the other side of the aisle so we cannot let this precedent stand. nobody can. i do think the obama care votes
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have become symbolic. we get it. republicans don't like obama care. i would say to my people, let it get implemented. there is going to be plenty of problems with it. people are going to scream bloody murder and then we're going to have to fix it. >> all right. i have to leave it there. thank you so much. appreciate it. if don draper only knew what the future of advertising would look like, try making a sale in just six seconds. plus, golf is supposed to be a gentleman's game but the pga tour is starting to look a little more like the school yard fight. tiger woods is in the middle of it. that and more when "the lead" continues. ♪
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welcome back to "the lead." i'm jake tapper. our money lead now. it's only about 100 days old, but vine, the app that lets you make six-second video clips via your twitter page, is already taking the advertising world by storm, and it's putting the power of madison avenue into the palm of your hand. we learned this week one expert, viner, inked a deal with peanuts. that's right. charlie brown and the gang. to crank out 12 original videos using vine making it the app's first official partnership. "the lead's" erin mcpike is here on the app's new love affair with social media. >> i want you to think back to the presocial media easier times of the '90s. okay? big companies like ralph lauren and nike would sell clothing with their logo on them like the polo and the nike swoosh. >> sure. >> all you had to do was buy the shirt and put it on in the morning and then you became a
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walking advertisement for them. so that was pretty crafty. but now in these high tech times, these big companies want you to do their work for them. that's what this is. they want you to use the power of your personal devices to make their ads for them. from licorice to lip stick. >> this is it. >> reporter: real estate, to the real thing. expensive tv commercials like these may soon be a relic of time gone by because web savvy consumers like you might produce the next iteration. >> a big budget tv spot can weigh more than that and shooting on vine is free. posting a video to youtube is free. it is inherently a lot cheaper than the traditional model. >> reporter: you've already seen the genius behind doritos fan sourced super bowl ads. but now promotion for the people by the people is going mobile. check out this creative video of
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our logo but we didn't create it. who did? 23-year-old cwa fan the rating king of vine, twitter's new video sharing app. >> the process is go through the brain storming, sketch the rough idea, try to plan the frames out and then i put it all together. >> reporter: anyone can make a vine. but some of them might look a little amateur. fans' creations have already caught the attention of major companies like coke and red vines candy and this week he signed a deal with the gang from peanuts. >> i'm not experienced as, you know, it looks like i am. and it was just pretty crazy and it got like random phone calls somehow and we would like to work with you, talk to you about more things in the future, opportunities like, okay. i guess. >> reporter: in a recent cnbc interview revlon chairman ron perelman announced major changes
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to the ad budget. >> we never used social media. this year in 2013 we're going to be about 30% so it should be digital. we'll drop our print by about 25%. >> reporter: meanwhile, hilton's doubletree brand is going interactive. last week the company launched dtour. the facebook page encourages guests to upload personal images that will market the hotel to new customers. >> this generation smells marketing coming a mile away. they crave authenticity. they want real voices. and they like to participate. >> reporter: if you're a great photographer, a masterful home movie maker, or just like tweeting about licorice, watch out. big name companies may come calling any minute now. so just when you thought our attention spans couldn't get any shorter, six-second ads now serving a purpose. >> pretty incredible. that kid just had no training. he just had a natural skill for this? >> yeah. he had a natural skill.
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unlike some of us who should just be reading books and not making -- >> thanks so much. the sports lead. smooth, confident, and relaxed? not exactly what you expect from a guy fighting for his freedom but that was the demeanor of o.j. simpson as he took the stand today. the disgraced former football star is pushing for a new trial on robbery, assault, and kidnapping charges. simpson was convicted for storming into a las vegas hotel room in 2007 and roughing up two sports dealers he accused of stealing his sports memorabilia. but simpson says his attorney at the time gave him bad legal advice and told him he had a right to get his stuff back. >> what was his advice to you regarding -- >> if they didn't give me the stuff you have to call the police. >> okay. >> and that's when i told everybody involved that if they don't give it to me i'm going to get the police in there. >> okay. did you have any understanding whether you could detain people or not? >> enough until the police came.
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>> okay. so at this point your advice is no trespass on people's property. >> yes. >> you can use some force. >> yes. >> you can demand your property? >> yes. >> okay. and if they refuse to give it to you, you can detain them for the police? >> yes. but i had no doubt that they would give it to me. >> okay. >> it's almost hard to believe that this is the first time we've ever heard o.j. simpson testify given all the trouble he's been in over the past few decades. he says that is because the original in this original case would not let him. simpson is serving a 33-year prison sentence. conflicting accounts? allegations of lying? no we're not talking about attorney general holder's appearance on the hill anymore. we're talking about the dust up between tiger woods and sergio garcia. garcia accuses tiger of distracting him by taking out a club during his backswing saturday. tiger says he was told that garcia had already played his shot. two course martials have
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essentially accused tiger of lying about that but two other marshals are giving tiger some cover. according to the florida times union newspaper they say there was some miscommunication and tiger may not be remembering the time line right but he is not lying about it. so that's the end of that. right? i guess we'll see. coming up, they save lives but who helps doctors when they can't get the images of the wounded out of their heads? that's next on "the lead." picasso painted one of his master works at 56. doris taerbaum finished her first marathon at 50. not everyone peaks in their twenties. throughout their lives. passion keeps them realizing possibilities. an ally for real possibilities. aarp. find tools and support at aarp.org/possibilities. ♪ it's about where you're going. the new ram 1500.
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-free is good. -free is very good. [ male announcer ] now get 50% off brake pads and oes at meineke. welcome back to "the lead." brigham and women's hospital in boston treated 39 victims from the marathon bombing. its last patient was just discharged over the weekend but the hospital is left treating the emotional wounds of its staffers. their solution is a peer program, doctors talking to doctors about the horrors they've seen. joining me now is dr. jo shapiro the director of the center for professional and peer support at brigham and women's hospital in boston. doctor, thanks so much for joining us. >> thanks for having me. >> reporter: dr. shapiro, you are one of 60 peer counselors at brigham and women's. we talked to one e.r. doctor who told us she had recurring nightmares about that day. is that common? >> i think it is, yeah. there is a range of emotional
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experience after such a traumatic event. it is very personal. but there's certainly that people are really, it's a bit slow to recover for something so huge. >> reporter: about how many staff members have been through this counseling? has there ever been anyone who hasn't wanted to talk about what happened? >> well, i think that our approach has been that everybody responds in a different way, and healing happens in a different way. what we're doing is providing a place and time that they can talk about it with peers around people who are -- have seen similar traumatic things. and that forcing people to talk is not where it's at but at least offering that moment and those times to be able to express your feelings can be really helpful to people. >> doctor, how does the bombing event compare to other traumatic events that you've had to do peer counseling for? >> i think this has to be up there with really one of the
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hardest. the way it has been expressed to me by my colleagues who were there taking care of the patients is in the moment of course you're focused completely on the patient and family as you should be as a clinician but afterwards just the knowledge that what you're seeing in your patient was done intentionally to them by another person is particularly awful. and i think, also, adding that around that time it was very unclear about the safety of everyone around the clinicians working in the hospital and all the other hospital employees i think that made it more difficult as well. >> dr. shapiro, lastly, will things ever be back to normal at brigham and women's? >> well, i think things will be different because we can't take back what's happened. i have to say that the show of support for each other and we have a whole wide range of support for each other has just been wonderful and i think it's helped us feel even more a community than we ever felt before so in that sense thersat.
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but i think there's a long recovery process and it will try to be there for each other to help along the way. >> all right. dr. jo shapiro, thank you so much. that's it for "the lead." i'm jake tapper and i leave you in the capable hands of wolf blitzer in "the situation room." >> jake, thanks very much. happening now, breaking news. the white house has just released the e-mails showing how the obama administration planned its public response to the deadly benghazi attack last september 11. will that defuse the first of this wave of scandals? there's already bad blood between the attorney general of the united states eric holder and house republicans. can he survive his latest grilling on the judiciary committee hot seat? and we're also hearing right now from o.j. simpson. this for the first time since he was sent to prison for armed robbery and kidnapping. you'll see him take the witness stand in a bid for

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